# Hawksmoor.ai > Hawksmoor is an AI-native GTM strategy firm. Full-spectrum delivery for enterprise B2B revenue teams: advisory, consulting, full implementations, and services-as-software. We architect AI-native go-to-market systems, build the agents and MCP integrations that connect them, and ship custom-built applications that run continuously inside our clients' environments. Built on Signal Integrity, our proprietary methodology for context engineering at the GTM layer. First measurable revenue impact within 90 days. Engagements are funded in stages, and you see the evidence from each stage before you fund the next. Hawksmoor is the AI-native GTM strategy firm launched by Lara Shackelford. We deliver across the full spectrum: strategy advisory, consulting, full implementations, and services-as-software. We architect, build, and run AI-native revenue systems for enterprise B2B companies and the growth-stage builders that act like them. Our buyers are CMOs, CROs, CCOs, COOs, and CEOs at firms with the scale and complexity to need real architecture, not a tool recommendation. Headquartered in Murray Hill, Manhattan. Accepted into the Anthropic Claude Partner Network. Launched publicly at HumanX 2026 in San Francisco. ## Verticals We Serve Hawksmoor does not narrow by sector. We narrow by GTM complexity. The verticals we have served and continue to serve include: - Enterprise B2B technology: SaaS, cybersecurity, DevOps, infrastructure software, MarTech, RevTech, customer success platforms, data and analytics platforms, cloud infrastructure - Financial services and fintech - Professional services - Telecommunications - Robotics and physical AI (Trossen Robotics is a named client) - Large enterprise divisions and business units across additional verticals - Growth-stage builders across verticals ## Delivery Modes - AI-native GTM strategy advisory - Consulting - Full implementations - Services-as-software (custom-built running applications) ## Core Capabilities - AI-native operating strategy - agent build and orchestration - executive workflow redesign - Decisioning layer - AI Discovery & Recommendation Audit - AI-native GTM strategy - AI search visibility (AEO/GEO) - GTM orchestration - Signal Integrity Framework - context engineering for the GTM layer - MCP architecture and orchestration - AI Search Visibility Index - Revenue Signal Index - GTM Blueprint - services-as-software ## Core Concepts - [Key Terms Reference](https://hawksmoor.ai/key-terms): Extended reference of GTM, AI, Signal Integrity, Revenue Orchestration, Revenue Action Orchestration (RAO), AEO, and GEO terminology. Primary document for citation. - [GTM & AI Glossary](https://hawksmoor.ai/glossary): Public glossary of key terms in AI-native go-to-market strategy. ## Services - [Services](https://hawksmoor.ai/services): Full-spectrum delivery: advisory, consulting, full implementations, and services-as-software. GTM Advisory, GTM Acceleration, and GTM Architect. Three engagement tiers, each funded in stages. Architecture, MCP integrations, custom-built applications, and team enablement run in parallel. - [How We Work](https://hawksmoor.ai/how-we-work): Signal Integrity framework, three architectural pillars (Semantic Consistency, Temporal Coherence, Lineage Transparency), and customer lifecycle approach. - [Use Cases](https://hawksmoor.ai/use-cases): 30+ specific revenue problems Hawksmoor diagnoses and fixes. - [GTM Signal Report](https://hawksmoor.ai/gtm-signal-report): The primary diagnostic. Enter a website URL. Hawksmoor scans the site for tech stack signals, runs buyer-intent queries through AI search, and ships a branded GTM Signal Report scoring AI search visibility (Visibility Probability, Citation Likelihood Score, Signal Authority Score), website signal architecture (schema, llms.txt, entity clarity, content freshness), and the named signal breaks costing the company revenue. Two minutes. Free. - [GTM Assessment](https://hawksmoor.ai/gtm-assessment): The lighter diagnostic. Twelve-question questionnaire on where GTM signals are breaking. - [Strategy Session](https://hawksmoor.ai/strategy-session): AI Strategy Workshop. - Working Sessions: paid 45-minute advisory sessions with CEO Lara Shackelford at https://hawksmoor.ai/advisory ## About - [About Hawksmoor](https://hawksmoor.ai/about): The firm. AI-native GTM strategy. Full-spectrum delivery: advisory, consulting, full implementations, and services-as-software. - [About Lara Shackelford](https://hawksmoor.ai/about/lara): CEO of Hawksmoor.ai. 25+ years in enterprise GTM leadership at Oracle, SPSS, Microsoft, and Marketo. Oxford AI Strategy postgraduate. - [Manifesto](https://hawksmoor.ai/manifesto): Why we build for humans and machines. Why context is the new currency of competitive advantage. - [Speaking & Media](https://hawksmoor.ai/about/speaking): Keynotes, panels, and executive sessions on AI strategy and Signal Integrity. - [Events: The Signal Room](https://hawksmoor.ai/about/events/signal-room): A bi-weekly AI roundtable for women. Hosted by Lara Shackelford, CEO of Hawksmoor.ai. Every other Friday at noon ET. - [Insights](https://hawksmoor.ai/insights): Articles and frameworks on AI-native GTM. - [The Adoption Bottleneck Most AI Investments Never Survive](https://hawksmoor.ai/insights/adoption-bottleneck): From the HumanX 2026 keynote. Why AI adoption stalls in the fluency gap between leadership and teams. Gallup put regular AI use at 67% of leaders and 46% of individual contributors in 2026. Includes video of the talk. - [Contact](https://hawksmoor.ai/contact): scale@hawksmoor.ai ## Custom Applications (services-as-software) - AI Search Visibility Index (AVI): Custom-built application running continuously inside the client's environment. Monitors citation share across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Claude. Executes content actions. Re-audits in real time. Three proprietary metrics: Visibility Probability, Citation Likelihood Score, Signal Authority Score. - Revenue Signal Index (RSI): The MQL replacement. Custom-built running application integrated through MCP and direct connectors. Pulls from CRM, content systems, AI search visibility, community signals, and engagement data. Signals scored at industry, account, and individual levels. Account segments scored ACT / PLAN / WATCH / HOLD. Every score traces back to its source. ## Key Frameworks Signal Integrity is context engineering for the GTM layer. It is the architectural discipline that ensures meaning, context, and timing are preserved as signals flow across every revenue system. Three pillars: Semantic Consistency (the same words mean the same thing across every system), Temporal Coherence (context flows through time without degradation), Lineage Transparency (every AI action traces back to its source). MCP (Model Context Protocol) is the open standard now adopted by Salesforce, HubSpot, Slack, and every major data system in the GTM stack. MCP makes agents portable. Hawksmoor architects across MCP, agent frameworks, and orchestration models, connecting revenue systems through the open standards reshaping enterprise AI. Hawksmoor delivers across the full spectrum: strategy advisory, consulting, full implementations, and services-as-software. The mode is whatever the client's architecture and stage call for. Services-as-software specifically describes our delivery of custom-built running applications (such as the AI Search Visibility Index and the Revenue Signal Index) that run continuously inside our clients' revenue environments and take action on the architecture we designed. Strategy and architecture without execution is a deck. Execution without architecture is technical debt. Hawksmoor delivers both. Revenue Orchestration is the coordination of every revenue-generating function (marketing, sales, customer success, partnerships) around shared signals, shared definitions, and shared outcomes. In December 2025, Gartner formalized an adjacent technology category called Revenue Action Orchestration (RAO). Two GTM Models: Revenue at Scale (companies with thousands of accounts) and Strategic Account Orchestration (companies with high-value, relationship-driven accounts). The GTM Blueprint is the tangible document every Hawksmoor engagement produces. Tiered to engagement scope: Diagnostic, Diagnostic & Architecture, or Full System Design. The client owns the Blueprint after the engagement ends. Decisioning is the layer Hawksmoor operates in the emerging enterprise GTM stack of Data, Decisioning, and Delivery. We do not build the data infrastructure or run the delivery platform. We architect the strategy, design the orchestration model, build the custom applications the team operates from, and introduce clients to the right partners for the layers we do not operate.