Lara Shackelford
Enterprise AI leadership, grounded in operating experience.
I am CEO of Hawksmoor.ai, with 30 years in enterprise technology and go-to-market leadership. My career includes Microsoft, Oracle, IBM (DataStax, SPSS), Intel, Adobe (Marketo), and Google (Looker).
At Microsoft, I served as Global Head of AI and Demand Generation, applying AI and intent data to account targeting. I trained the global marketing organization to use that intelligence in its work.
At Intel, my global leadership role covered AI strategy and product and industry marketing, including sales enablement. Earlier, I led global AI and partner marketing at Marketo and demand marketing for IBM's predictive analytics business.
I hold a Postgraduate Diploma in AI for Business from the University of Oxford. At Hawksmoor, I bring that experience to the decisions enterprise teams face as they put AI into practice.
How I lead
I believe in giving people the knowledge and authority to make better decisions. My work helps teams build the confidence to use AI thoughtfully and take ownership of what comes next.
Explore Hawksmoor's approach