Thinking
GTM strategy, AI adoption, and revenue architecture from the team at Hawksmoor.
More on the way. Follow for weekly GTM strategy, Signal Integrity frameworks, and AI adoption thinking.
Follow Hawksmoor on LinkedInHer Disability Was Being a Woman
A 1963 court petition and the legacy it built. In Dallas, a woman walked into a courtroom to petition for the right to do business. She was already a broker. The law called her disabled.
May 26, 2026Why MQLs Are Dead. And What Replaces Them.
The metric that ran B2B for fifteen years is now actively misleading the AI tools you bought to fix it. The day we killed it across the Americas, what replaced it, and the eight signal categories of the Marketing Engagement Index.
April 27, 2026The Line Between Signal Intelligence and Surveillance
Hyper-personalization is one keystroke away from feeling like you are being watched. Where the line sits, why AI moves brands across it without warning, and how orchestration holds it.
April 27, 2026Closing the 7-vs-3 Gap. Six Tactics That Work.
Leaders rate themselves at 7. They rate their own team members at 3. Six concrete tactics that close the gap, drawn from the demand summit playbook.
April 27, 2026Alpha Signals. The Five Signals Your Competitors Cannot See.
Most GTM teams operate on the same data their competitors have. Alpha signals are different. They originate outside marketing automation, they predict revenue before the dashboards catch up, and they are the highest-conviction inputs to the MEI.
April 27, 2026Buying Committee Mapping in the Age of AI
When one account is worth $10M+, the GTM challenge isn't lead gen. It's knowing who to talk to, when, about what.
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