About Hawksmoor
The firm built for the AI-native era of go-to-market.
Hawksmoor.ai is an AI-native GTM strategy firm. We deliver across the full spectrum: advisory, consulting, full implementations, and services-as-software. We architect AI-native go-to-market systems for enterprise B2B companies, then we build them. We diagnose where revenue signals are breaking, design the architecture, build the agents and the MCP integrations that connect them, ship custom-built applications that run continuously for our clients, train the team to operate the system, and advise leadership through the change.
Our Signal Integrity Framework examines whether customer context can support a reliable business decision. The framework has three pillars: Semantic Consistency, Temporal Coherence, and Lineage Transparency. Together they make sure the same words mean the same thing across every system, that context flows through time without degradation, and that every AI action traces back to its source.
Signal Integrity is context engineering for the GTM layer. It is how we make AI compound revenue instead of degrading it.
Leadership
Lara Shackelford
CEO, Hawksmoor.ai
Lara brings 30 years in enterprise technology and go-to-market leadership. Her career includes Microsoft, Oracle, IBM (DataStax, SPSS), Intel, Adobe (Marketo), and Google (Looker).
She served as Global Head of AI and Demand Generation at Microsoft. At Intel, her global leadership role covered AI strategy and product and industry marketing, including sales enablement.
Her work has included applying AI to account targeting and training global marketing teams to use intent data. She holds a Postgraduate Diploma in AI for Business from the University of Oxford.
Lara believes in giving people the knowledge and authority to make better decisions. That commitment shapes how Hawksmoor equips teams to put AI into practice.
Lara's leadership backgroundOur purpose
Better decisions from signals people can trust.
Our mission
Help enterprise teams turn fragmented go-to-market signals into clear decisions, sound AI systems, and measurable outcomes.
Our vision
A world where people and AI work from trustworthy context, with human judgment built into every consequential decision.
Architected, built, running.
Hawksmoor works with leadership teams to connect AI ambition to decisions, operating practices, and measurable outcomes. We scope the work around the problem in front of you, from an outside strategic read to implementation support.
We look for where information loses meaning between teams and systems. Then we design practical changes that help people act on trusted signals.
Strategy and architecture without execution is a deck. Execution without architecture is technical debt. Hawksmoor delivers both.
Where we sit
The emerging enterprise GTM stack has three layers: Data, Decisioning, and Delivery. Hawksmoor operates at the Decisioning layer. We architect the strategy. We design the orchestration model. We specify where agents act, where humans review, and where alerts fire. The data layer and the delivery layer belong to other partners. We point our clients to the right ones.
Who we serve
Enterprise B2B companies and the growth-stage builders that act like them. Our buyers are CMOs, CROs, CCOs, COOs, and CEOs at firms with the scale and complexity to need real architecture, not a tool recommendation. Our engagements are funded in stages. First measurable results within 90 days. Architecture and enablement run in parallel from day one.
Verticals we serve include enterprise B2B technology (SaaS, cybersecurity, DevOps, infrastructure software, MarTech, RevTech, customer success platforms, data and analytics platforms, cloud infrastructure), financial services and fintech, professional services, telecommunications, robotics and physical AI (Trossen Robotics is a named client), and large enterprise divisions and business units across additional verticals. We do not narrow by sector. We narrow by GTM complexity.
Featured clients and engagements
Our work with Docgility, Trossen Robotics, and the University of Guam has taken different shapes. We begin with the decision and evidence each team needs.
“As an AI-native application company that serves the Legal community, we trust HAWKSMOOR.AI to provide expert AI-native GTM strategies.”
“We implemented the first two recommendations that same week. Site sessions jumped 38%. AI visibility hit 45%. We logged our second-highest traffic day from ChatGPT within days. That was before we touched the rest of the 180-day roadmap.”
Recognition
Hawksmoor is accepted into the Anthropic Claude Partner Network.
Get in touch
Start with a conversation about your priority. Or explore an illustrative Signal Report to see how a potential finding could shape a decision.