AI-native go-to-market
Go-to-market is where AI pays first.
Hawksmoor leads enterprise AI strategy and execution, with deep go-to-market expertise across demand, AI search, sales and revenue operations.
Lara Shackelford has built growth engines for 25+ years at Oracle, SPSS, Microsoft, Marketo and Intel.
- 40%+Annual company growth with nearly half the outbound volumeFinancial services firm
- 28% → 45%AI visibility after the first two recommendationsTrossen Robotics
- 4 weeksTo find where a national referral business was losing demandReal estate services company
Where we work
AI across the whole revenue engine.
- 01
Demand
Find buyers who are ready now. Use customer signals to set account priorities, and spend where it pays back.
- 02
AI search
Be the answer when buyers ask ChatGPT, Google and other AI assistants about your category.
- 03
Sales
Give sellers the next best account and the context to act on it, inside the CRM they already use.
- 04
Revenue operations
One measure of progress across marketing and sales, with clean data and clear ownership.
- 05
Expansion and retention
Spot renewal risk and expansion signals early, and route them to the person who can act.
- 06
Product launch
Launch with one message across every team, channel and AI system that describes you.
Case studies
The proof is in the pipeline.
Financial services firm
40%+
Annual company growth
Company growth above 40% a year, with nearly half the outbound volume.
Read the case →Trossen Robotics
28% → 45%
AI visibility
AI visibility rose from 28% to 45% after the first two recommendations.
Read the case →Real estate services company
~50%
Drop in search traffic the audit uncovered
Demand was disappearing, and no one could see where. The audit found it in four weeks.
Read the case →Confidential clients are anonymized. Figures are rounded, and each case states what it does and does not claim.
- Microsoft
- Helped build one of the first AI-native growth engines. The Marketing Engagement Index replaced the MQL.
- Altify
- As CMO, launched Altify Max, an AI sales coaching app, and grew the business from $17M to $30M.
- Intel
- Led commercial go-to-market and launch messaging for AI processors.
- Adobe/Marketo
- Ran global partner marketing, including the ISVs building AI applications.
- IBM/SPSS
- Part of the team that helped create the predictive analytics category.
- Oracle
- Eight years in the database wars, including launches across Europe.
Ways to start
Start with the decision in front of you.
GTM Assessment
See where your go-to-market signals break, across demand, sales and revenue operations.
Take the assessment →AI Value Audit
Typically four weeks, from $15,000. An executive report and a prioritized action plan.
Discuss an Audit →AI Strategy & Execution
End-to-end delivery around measurable outcomes agreed at the start.
See services →