Where should I start?
Start with the lightest offer that can produce enough clarity or operating support for the decision in front of you. You do not have to move through Hawksmoor's offers in sequence. Choose a GTM Signal Report, GTM Assessment, AI Strategy Sprint, GTM Audit, one-off executive working session, GTM Advisory, GTM Acceleration, or GTM Architect based on what you need now.
What is the difference between the GTM Assessment and GTM Audit?
The GTM Assessment is a free, self-reported diagnostic. It reflects what leadership knows about the business today. The GTM Audit independently tests assumptions against evidence through selected stakeholder input, relevant reports, documentation, data, read-only system views, and scoped workflow and decision mapping before Hawksmoor makes decision-level recommendations.
What is the AI Strategy Sprint?
The AI Strategy Sprint is a $1,500 fixed engagement for one consequential AI or GTM decision. It includes structured pre-work, a 90-minute working session, and an AI Decision Brief delivered within two business days. It does not include system investigation, a stakeholder interview program, architecture design, or an implementation roadmap.
Do I need an Audit before working with Hawksmoor?
No. GTM Advisory, GTM Acceleration, and GTM Architect can begin directly when the situation is sufficiently clear. An Audit is appropriate when leadership needs independent evidence before deciding what to fund or change.
What is the difference between GTM Advisory and a GTM Audit?
GTM Advisory is ongoing senior counsel. Hawksmoor helps leadership frame problems, challenge assumptions, evaluate options, prioritize decisions, and stay focused on business value using the evidence and context the client brings. A GTM Audit independently investigates and validates what is happening before recommending what should happen next.
What makes GTM Acceleration different from a campaign or implementation project?
GTM Acceleration is anchored to one measurable business priority and the operating system required to move it. Hawksmoor maps the current workflow and decision path, redesigns the motion where required, and determines what to automate, augment, or keep human. A campaign, isolated workflow, one agent, one dashboard, or one asset may sit inside the engagement, but none is the engagement by itself.
When does a problem become GTM Architect scope?
GTM Architect is appropriate when the unit of change is the business system itself. Multiple operating motions, teams, customer journeys, products, markets, systems, or decision boundaries need a coherent AI-native GTM architecture. Architect includes a portfolio-level view of consequential workflows and decisions before the broader system is designed.
How does Hawksmoor decide what to automate?
Map the work first. Hawksmoor identifies the trigger, context, decision, actor, action, handoff, outcome, and feedback path. Then we decide where AI can automate, where it should augment or recommend, and where human judgment should remain responsible for the decision.
Can I book Lara for one problem without starting an engagement?
Yes. Paid executive working sessions are available for 15, 30, 45, or 60 minutes at $250, $500, $750, or $1,000. Bring one AI, GTM, operating, vendor, or decision question. A written decision sequence follows within 24 hours.
How is pricing structured?
The GTM Signal Report and GTM Assessment are free. The AI Strategy Sprint is $1,500 fixed. GTM Audits start at $15,000. GTM Advisory, GTM Acceleration, and GTM Architect are custom-scoped because the complexity, systems, stakeholders, production work, and value at stake vary by engagement. One-off executive working sessions range from $250 to $1,000.
How does Hawksmoor think about business outcomes and value?
Paid work is tied to a business outcome or decision, an available baseline, a value hypothesis, and a measurement approach wherever the evidence allows. Hawksmoor distinguishes operating progress and leading indicators from realized business value, and does not promise percentage improvements without an evidence base and contractual structure to support them.