The Signal Room
Bring your smartest solutions.
Bring your most honest questions.
Hosted by Lara Shackelford, CEO of Hawksmoor.ai
25+ years of enterprise GTM leadership at Intel, Oracle, Microsoft, and Marketo. Postgraduate diploma in AI from Oxford. Claude Community Leader, New York City.
Why this room exists.
In 1963, a woman in Dallas had to petition a court for the right to run her own business. She was a licensed real estate broker. The law called her disabled. She filed the petition, got the ruling, and went on to dominate the Dallas real estate market for decades.
She was the great-grandmother of my best friend. We called her Granny Sinclair. She taught me that sometimes the best thing you can do is create the space and let people walk in.
The Signal Room is that space. For women who are building something and want a room where the questions are real and the people in it have been where you are.
Bring a problem you solved this week that you are proud of. Bring the question you are afraid sounds too basic to ask out loud. I do not promise to have all the answers. I promise to figure them out with you, or follow up until we do.
Lara Shackelford, CEO of Hawksmoor.ai
What to expect.
When
Every other Friday at noon ET. One hour. Starting June 5, 2026.
Format
Open discussion. No presentations. No pitches. Lara hosts. You bring the questions and the wins.
Who
Women who are building companies, leading teams, navigating AI, raising capital, or figuring out what comes next. If that is you, this is your room.
Upcoming sessions.
June 5, 2026
From Ideas to Shipped: A Working Session on Agentic AI
Lara teaches the Hawksmoor Brief, the five-question requirements method she runs before handing any work to AI. Bring one project you have been circling. You leave with a brief you could hand to an agent or a person.
June 19, 2026
Topic coming soon.
July 3, 2026
Topic coming soon.
Have a topic you want covered? Tell us in the registration form.
Reserve your seat.
The series starts June 5. If you cannot make the first session, register anyway. You will receive the recurring calendar invite for every session.
Know someone who should be here?
The Signal Room grows by invitation. Share it with a colleague.
The Signal Room is a Hawksmoor.ai event