Decision tool / Signal Integrity
How much revenue might your customer handoffs be leaving behind?
Test how an improvement in lead-to-opportunity conversion could affect revenue. Use your own funnel economics and inspect the assumptions.
Private, illustrative model. Inputs remain in your browser and are not submitted to Hawksmoor.
Your funnel assumptions
Use one consistent cohort and the same deal-value definition throughout. The starting values are examples, not Hawksmoor benchmarks.
Illustrative annual opportunity
Potential improvement in the funnel
Potential additional revenue
$600,000
Scenario value if the target conversion is achieved
Potential contribution
$300,000
Revenue × specified contribution margin
Additional opportunities
120
Across 12 months
Expected additional wins
24
Modeled at the entered win rate
The model isolates a possible improvement in conversion. It does not establish whether Signal Integrity issues caused the original conversion rate.
Show the formulas and assumptions
Annual qualified leads = monthly qualified leads × 12.
Additional opportunities = annual qualified leads × max(target conversion − current conversion, 0).
Expected additional wins = additional opportunities × opportunity win rate.
Potential incremental revenue = additional wins × average won deal value.
Potential contribution = incremental revenue × contribution margin.
All rates are calculated as percentages. No uplift is inferred if the target is below the current rate. Expected wins may be fractional because this is an annual planning model.
Validate the opportunity against your operating evidence.
Hawksmoor can establish your baseline, trace the operating evidence, and scope the next decision.